“My title speaks for itself.”

Your Title Speaks for Itself. Here’s What It Can’t Say for You.

New York, February 2026. David R. walks down Bergen Street in Brooklyn to pick up a bottle of Julien Courtois “Ancestral” at his favorite wine shop. In front of the Bethel Baptist Church he stops.

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“I don’t want to post on LinkedIn.”

Serious People Don’t Post on LinkedIn. Here’s How to Be Visible and Stay Serious.

Manhattan, May 2024. Sam, the head of communications, puts three posts up on the conference screen. All written in David’s name, ready to go out under a picture of him at the conference. The first one opens: “I’m blessed to share…”

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“I’ve told this story a hundred times.”

Why Your Best Story Stopped Working on You

What thirty years of writing research found, and the four days that get a story moving again.

He has a story he could tell in his sleep. It’s the story about the call he made, that made him become the CEO, when everyone around the table wanted the other option.

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