Diagnosis
Strategy
Writing
Your brand and your name are public. People read them on your website, in campaigns, press releases, quotes and profiles. But what do they really read when they look you up? The diagnosis shows you that picture, and whether it matches what you stand for.
Apply for your diagnosis
Five short questions. No sales call.
Because every good strategy does.
Before I write a word, I find out where your message breaks, and why.
No case study can do that for you.
01
A clear analysis of how you get read.
Your messaging as it is today. Not only your company or your personal profile, but every relevant voice of your business.
02
A diagnosis that shows you the gaps in your messaging.
This shows you where your message might break, where it might contradict itself, and where it might miss an opportunity.
03
A strategy draft and a first copy check.
A first read on how to deal with your situation, so you can act on it right away, plus a quick check on how well your copy holds your message. Yours to keep.
HOW IT WORKS
Free
01
Find out how people read you.
Free. Five questions, then you get the analysis, the gaps and a first copy check.
Paid service
02
Decide what they should read instead.
Positioning, core message, proof, and what you stop saying. We work it out together. I put it into words your whole team can remember.
Paid service
03
Design a system around your message.
An AI-supported messaging system: your core message, your voice and the rules behind them, so your team and its tools stay on message in every channel.
Paid service
04
Write, publish, analyse.
Website, campaigns, launches, letters and posts. One project or ongoing retainer, copy or consulting.
Hi, I’m Dom.
If we met in the real world, you wouldn’t hear me saying things like, “I help brands and the people behind them to build coherent messaging systems so that they can reach their clients and customers, grow their brand, and increase their revenue.”
You wouldn’t hear a list of clients or any other kind of name-dropping. Instead you’d probably hear that I’m a dad, that I coach a youth football team, that I directed films and commercials, that I went to art school in Barcelona, or maybe that I have the bad habit of reading books the way others scroll their feeds, scattered all over the place. I might tell you that I co-founded a branding company before I became a strategic writer. It would all depend on you and the conversation we were having. We might talk about AI, or about Bayern Munich’s role in the Champions League.
In other words, I would never speak to you in frameworks or elevator-pitch formulas.
And I believe that writing for a person or a brand shouldn’t either. It shouldn’t feel like being pitched, or read like a template that sounds like everyone else’s. It should be as unique as the people and the brands behind it.
So if we met and you told me your messaging might need help, I’d say: send me your website and a few lines about yourself. I’ll take a look and tell you what I think.
That’s why I built the diagnosis. No portfolio, testimonial or client logo can tell you better how I’d work for you.
If you want to know more about me and how I think and work, read my book.
Timeless Principles to Write with Strategy
Coming soon
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From the book
It’s always the same. Every time someone asks me what I do for a living, the first question is: “Isn’t that done by AI nowadays?”
So I know from the field that this is the very first objection almost everyone has when they hear the word writer. But is it actually true?
You have probably tried ChatGPT, Claude or another LLM yourself. You may even use it every day. So yes, AI is taking over many of our writing tasks, no doubt. And to say it clearly: it’s really good at it. So why would you need a professional writer when AI can do it faster, cheaper and with more availability than any human writer? The answer has three levels.
Three levels of AI writing
Level one. LLMs have taken over the mundane writing tasks: emails, summaries, transcripts, shopping lists and so on. There is not much to say about it. We have all experienced it. It’s fast, it’s convenient and it takes a load off our daily lives. It’s a clear win for most of us.
Level two. The second level is what I call marketing copy. The main difference: these texts get written to sell. The website, the campaigns, the content and the press.
AI is really good at it. Potentially better than any human writer, because it has no identity. It can be David Ogilvy and Oscar Wilde at the same time. There is enough reference to mimic any of the greatest writers of all time, in no time. No human writer can keep up with that. You can argue with it, but you can’t keep up with it.
So why would anyone pay a senior writer ten times the cost? From a business point of view, it makes no sense. Or does it?
It may, because this is where the idea that AI does it for you starts to break.
It’s when people realize that no matter how well the AI writes, you still need someone to set it up, to watch it, to detect and to judge the machine’s output. In other words: if you don’t know what good means, you will never know if it’s good.
Apply for your diagnosis
Dominik Wieschermann · Strategic Writing
Diagnosis